ATTENTION: How did Mark Zuckerberg become so rich?

Attention scam

If I ask you about the biggest scam of this century, you are likely to mention the 2008 banking scam, CWG, 2G, Coal, Madoff, etc.

It’s none of these.

The biggest scam, in my opinion, is the loot of your attention. You keep giving it away to several entities constantly on the prowl to steal it from you.

The advent of mobile and the numerous free apps have only ensured that you are a captive, constantly trading your information for the FREE servings.

Frankly, there is nothing FREE. You pay with your time, with your precious attention.

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